Mick Danskin

Maximize Your Sales Incentive Programs Through The Right Technology

As the pressure to find new customers and markets intensifies, alongside the budget crunching and push for doing more with less, the need for comprehensive, yet cost-effective sales incentives grows. When it comes to rewarding top performers, cash is n... Read >

How to post dental office jobs for optimal success and retention

A dental office can be a hectic place at peak hours. The chairs are full. There are cavities to fill. X-rays are waiting for review. The front office staff is checking dental insurance documentation, while the phone continually rings. And, in the busy hal... Read >

Right Handed Sales, Left Handed Marketing

When Sales & Marketing Communicate Effectively, They Will Succeed. Never has a marriage between two groups in an organization been more important than that between Sales and Marketing. It is a match made in heaven. Isn't it? On one hand you have the s... Read >

The Human Nature of Consumer CRM

The Web has certainly revolutionized how consumers shop. It has enabled an entirely deeper CRM capability and speed in delivering messages, special offers, transaction data, etc. In fact, marketers have prophesied that the next step in CRM is near total a... Read >

Don't Damage Your Brand With The Next Cheesy Cable Ad

We've all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they've been entertaining us for years. And, they've raised the question "What were they thi... Read >

It Is All About The Business Objectives

I've been there. I know. As a strategic marketing manager, you're constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. "We need this and that....and soon!" It's so important to be supportive of your com... Read >

Don't Smother Your Brand Strategy With Corporate Standards

Many marketing leaders have taken up a defensive position, naturally, against the growing siren songs of the new medium. And, it's good to tread carefully, because you can lose control of how your brand is being bounced around in cyberspace. In reaction, ... Read >

Marketing Plans: Better Simple Than Not Followed

For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I've come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communicati... Read >

Treat Your Web Site As The Critical Marketing Tool It Is

Web sites have taken priority position in most company's marketing arsenals. And for great reason – they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in e... Read >

Is Print Advertising A Dying Art?

I'm in the advertising business. At least that's what they're still calling it. Significant blocks of time transpire, however, where nothing resembling advertising passes through my company's job queue, or past my desk. I check again just to be sure. Yep,... Read >

Discover Your B-to-B Brand Identity

As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It's time to find out what is your... Read >